The crisis and media strategies for marketing places – Part Two
The media information indicates that many destructive events occur every day; homicide, robbery, natural disasters, corruption and other afflictions. These kinds of «possible crisis in places», as the economic and financial situation, have a very high space in the broadcasting, newspapers, Internet websites and the social network, and an impact on the places image.
According to Glaesser (2006: 12) a crisis is “a critical change in an important variable that endangers or destroys either parts of or the entire system”. In the line of the Avraham & Ketter (2008: 79) theory, “the systemic approaches offer a general definition, emphasizing the occurrence of a change in institutions, companies, groups or places that threatens to break the current equilibrium or routine”. Mansfeld & Pizam (2006) suggests a list of five possible crises in the places:
i) “Crime-related events;
ii) Terror-related events;
iii) Political unrest events;
iv) Natural disaster events;
v) Epidemic-related events.”
