Brainforum

“Blindfolded – The future of our children”

“The future of our children” – The title seems to affect all of us, no matter which generation we belong to.
For the old generation, the future is connected with the fear of having depreciated the things they achieved.

Our parents in contrast feel fear and hope at the same time when thinking about their children´s (which means our) future. They guide us hoping that we´ll some day find our own way and they are scared that we won´t be able to cope with all the requirements of today´s society.

Our generation on the other hand is confronted with many feelings and influences at the same time. We are torn between the pursuit of professional success and self-realization.
So is there anyone among us thinking about children? We all know that some day we want to have a family, but this day seems so far on our journey throughout life´s suprises. We conduct this journey blindfolded without knowing whereto and why. And while we are travelling, the pressure to perform and the run of information increase and our future is becoming more uncertain with every second that passes. And that scares us!?

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The consumer’s power

The concept of a flashmob might be known by lots of people, as there have been many of such gatherings lately.

One great and widely recognized example during election time in Germany was the flashmob called “And everyone goes Yeah” that was organized by the online community during a speech of Angela Merkel, where the people present shouted “Yeah” after every sentence she finished. Merkel was pretty disturbed at the beginning and the initiative even made the evening news.

But while flashmobs are often criticized by certain people and characterized as being senseless, the alternate concept of smartmobs is making positive headlines. One sub-category of the smartmob movement is the one of carrotmobs. The initiative’s name derives from the image of a donkey longing to eat the carrot someone is wagging in front of his nose. In our case, the donkey stands for the business sector and the person holding the carrot is the conglomeration of customers. For organizing a carrotmob, it therefore takes a group of customers that are linked throughout some device (most of the times an online community) and a group of companies competing for the carrot which symbolizes the consumer’s spending power.

How Organized Consumer Purchasing Can Change Business from carrotmob on Vimeo.

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